What do you do?

I love networking. I love finding people on Instagram who do cool things, things that inspire me, and even things that I want to be doing. Since I am an extrovert and whatever corresponding Enneagram number comes with that descriptor, I often DM these people to learn more about them, their craft and their business. All our time is spent on our phones, so for me it’s super important to actually connect with people IRL — in real life. Often these DM introductions turn into coffee dates, and sometimes even partnerships. In fact, I am headed to LA in a couple weeks for a meeting, and also a few coffee dates with some women business owners I’ve connected with on social. Also, if you know of someone I should meet up with while down there — let me know!

One of my favorite parts about connecting with people is to use my network and expertise to assist them. Whether that is connecting a great interior photographer to a home stager, or notifying an interior designer I know about a young designer who is on the job hunt. It’s so easy to do! And it’s mutually beneficial too. I have the opportunity to learn about all these different people, and then I search my network Rolodex to see if I can return the favor.

Networking via social media platforms is imperative as a business owner. It’s taking your engagement one step further, and it’s such a great step. You can build partnerships, collaborations, resources, clients and customers this way. Yes, time is rare and you have a long to-do list. But I say, add this to the top. Check out some fellow business owners you admire, and ask them to coffee or just send them a DM introducing yourself. And if you need help staying on track with your engagement, give me a call. I’d love to help!

So what does this have to do with my recent mini-vacation? Well no surprise here, while in the Santa Cruz area, I met some new business owners, connected with them on social, and in turn have created some great relationships. As you may or may not know, CDP SOCIAL Instagram/Facebook is where I share my favorite small businesses, along with snapshots I take and business updates. After our recent trip, I have a lot to share on the feed, and here (see below!). I hope you enjoy it. And maybe it’ll inspire a trip to the beach, or a new IRL connection.

Just F*ing Do It

Back in February, I participated in a CreativeMorning Sacramento 30 second pitch at the well-attended Corri Chadwick talk about race and privilege. There were 5 ‘pitchers’ including me, and we had 30 seconds (timer was on hand) to pitch our businesses, our causes, and/or our missions. I was the last to go. While it was only 30 seconds, I was still on a stage pitching my newly founded business, CDP SOCIAL, to Sacramento’s movers and shakers.

About a month before Corri’s talk, I chatted with CM Sacramento’s host Rebecca Plumb about volunteer opportunities. Before I knew it, she was encouraging me to sign up for the 30 second pitch. In her words: it’s just 30 seconds, just f*ing do it. So, I signed up online and about a week later I was confirmed as one of the ‘pitchers.’

I polled a few of my trusty friends/mentors on what I should say and equally important, what I should wear. Yes, I schedule a lot of 1:1 meetings to pitch my business and how I can help small business owners. But to do this on a stage, even just for 30 seconds, was new (scary) territory for me. And yet, even with my nerves flying high, it was very exciting! How often are you given the opportunity to talk about the business you’ve worked so hard on in front of 100+ people? It was the ultimate elevator pitch.

On the morning of my pitch, Rebecca (who unknowingly is now on that list of ‘friends/mentors’) was standing next to me as I waited my turn. I rambled to her about how I may trip walking up the steps and she said that magic little phrase again: just f*ing do it. She was so right. It WAS only 30 seconds and I nailed it.

In two weeks, I will be presenting to the Sacramento Realtor Association about the importance of consistent social media presence for small businesses. But this time, I have 15 minutes minutes to fill. Insert crumbling face emoji. I’m nervous, but I know I can do it.

I still have two weeks left to prepare my talking points, and raid my closet. Until then, you better believe I will be repeating my new mantra: just f*ing do it.


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California Wildfires: How to Help

There are two massive fires in both Northern and Southern California right now. The fire near Paradise, known as the Camp fire, has become the most destructive in CA history destroying 6,700 structures so far. The Woolsey fire in Malibu in Southern California has claimed 177 structures and at one point caused evacuation of the entire town. The Hill fire in Ventura County has burned 4,351 acres but it is, thankfully, 80% contained as of today.

I’m sure just like me you know someone affected by these fires. My Chico State roommate’s mother lost her business, and her aunt and uncle lost their homes. Another friend told me his Malibu high school caught on fire, and his parents nearly lost their home.

Meanwhile all of us in smoky Sacramento are feeling helpless and dealing with a bit of cabin fever. So while you’re stuck at home or at your desk, maybe you can set some time aside to help the thousands of people in need. Below are a few vetted organizations that could use your support. If you prefer another org, Charity Navigator is a great tool. Stay safe!

Northern CA:

North Valley Community Foundation - www.nvcf.org

Caring Choices - www.caring-choices.org

Enloe Medical Center - www.enloe.org

Baby2Baby - www.baby2baby.org (Look for the Target registry for fire victims)

Southern CA:

Humane Society of Ventura County - www.hsvc.org

United Way of Greater Los Angeles - www.unitedwayla.org

Entertainment Industry Foundation - www.eifoundation.org

Baby2Baby - www.baby2baby.org (Look for the Target registry for fire victims)

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Sacramento >>> Boston

This past weekend my husband and I went to Boston for a good friend’s wedding. It was a whirlwind, but such a wonderful weekend with friends, food, and music - lots of music. The weekend began at SRV Boston where our friend Chef Mike (as our son calls him) creates amazing dishes like the Eggplant Mezzaluna with cippollini onions and shiso. It was amazing, and so great for my husband to be back with his college buddies. The weekend ended in beautiful Harvard at the Fruitlands Museum. It was the most beautiful wedding, overlooking the reds, oranges and yellows of the fall trees. Andrew and his beautiful wife, Rebecca, created such a special day for all of us.

And after many laughs and choreographed dances - and a 7 hour travel day (whew), we are back in Sacramento. Now if only the fall weather would hurry up and get here too!

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Welcome to CDP SOCIAL!

I love supporting people and their businesses. So it makes sense that I’ve started this exciting new venture: supporting small businesses in the Sacramento Area by managing their social media platforms. Just this past weekend, I went with my husband to the Curtis Park Winetasting and Silent Auction at Sierra II. I did not stop eating, or drinking, making the rounds to each of the delicious vendors. It was a wonderful event! Lucky me, I was able to chat with both Buffalo Pizza & Ice Cream Co. & Cellar Door Platters, eat their fantastic food and learn more about their blossoming businesses. Head to my Instagram (cdp_social) to see more from the Winetasting!

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